The story behind Mielie & Reu
Every great idea starts at home — often in the moments that feel the smallest. For us, it began with two little boys, Emile and Reuben — or as we lovingly call them, Mielie and Reu.

Watching them play reminded me that childhood is built on imagination — on forts that become castles, couches that become spaceships, and cushions that turn into mountains. I wanted to create something that didn’t just fit into our living room, but into their world — a space where creativity, comfort, and connection could grow together.

That’s how Mielie & Reu was born: a modular play couch designed for kids (and their grown-ups) to build, climb, dream, and rest. Made with care, quality, and a touch of playful design, each piece is inspired by the colors, textures, and warmth of a modern family home — where playtime and downtime blend naturally.

At its heart, Mielie & Reu celebrates the joy of childhood and the magic of family. It’s a brand built for the adventures that happen indoors — and the memories that last long after playtime ends.